"Couldn't imagine working on this project with anybody else. 10 out of 10 for everything."
Your app, built for Your app, built for TikTok TikTok virality. virality. Shipped in 10 days.
Cal AI crossed $30M ARR. Coconote hit $6.7M ARR before Quizlet bought it. Pingo came out of a dorm room and is pushing $500K/mo. Nomadtable is one solo founder doing $65K/mo. Different categories, same machine: a product moment people can show, then onboarding and paywall flow that gives new users a reason to install, try, and pay.
$5,000 first 3 builds signed scope or refund
Find my app's install-to-paid angle →
15-min call, free. Bring the idea — I'll tell you if it has a creator-ready hook and what can ship in scope.
20+apps shipped
4verticals shipped before this sprint offer
30 dayspost-launch Slack included
Thirteen recent apps I've shipped.
Different categories. Same high shipping standard.
PLUS MANY MORE SHIPPED EXPERIMENTS
Want this level of shipping? →
Bring the idea. I'll tell you what can ship in 10 days.
Your vibecoded app is going to die on arrival.
Not because it doesn't work. But because you can't run a creator program through it.
Your UI is distribution. If creators can't show it, they can't sell it.
Your first few minutes are revenue. If new users don't feel the payoff, they don't pay.
2minuteapps.coShort-form is how consumer apps grow in 2026. Cal AI, Coconote, Pingo, Halo AI, Glam Up, Nomadtable, Stronger, Sunflower, Prayer Lock, Cardstock, Oasis, Puff Count, Shepherd — the list keeps getting longer. Teen founders, college founders, solo developers, three-engineer teams, and operators with one creator partner are turning small apps into $20K/mo, $100K MRR, $300K MRR, $1M ARR, and beyond.
Jenni AI was stuck around $2K MRR as a B2B writing tool before David Park and Matt Gittleson rebuilt distribution around student TikTok series and took it to $10M ARR. Nicole Cheung scaled Glam Up to 1M+ users and $150K MRR in six months. Peter Gillan's Stronger team repeated one six-second workout format until it became a $600K ARR business.
Your app doesn't need a $30K/mo Meta budget first. It needs what those apps had before the traffic arrived:
A reason strangers would install, built around a 3-second moment creators can film 600 different ways.
Vibe-coded apps don't have this. Generic shadcn components, default Tailwind, centered hero, three feature cards — every Lovable output looks identical, and creators can't post identical. A creator can film a calorie scan, a dating-profile audit, a Bible-pet revival, a water-brand score, a flashcard reveal, or a sobriety streak. They cannot film your settings page.
And if a creator does send you traffic, the leak moves down the funnel. A generic signup screen, weak first-run quiz, or borrowed paywall gives the install no reason to become paid. Distribution gets the tap. Onboarding has to turn curiosity into a reason to pay, the same way Coconote, Pingo, Halo, and Sunflower kept iterating after the video started working.
Find the reason people would install →
Free 15-min call. No pitch.
The reason some apps turn
views into installs.
The breakout apps look random until you see the same mechanism under all of them:
"One action = one result, graspable in 2 seconds, usable ages 7 to 70."
Dorm-room language apps. Bible habit pets. Water-rating utilities. AI note takers. Quit-vaping trackers. Same rule. One screen creators can film, with onboarding and monetization built around the traffic it creates.
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Cal AI$30M+ ARRphoto of food -> calorie count -
Glam Up$150K MRRface scan -> beauty plan -
Prayer Lock$40K/mopray before unlock -
Shepherd$75K MRRBible habit pet revived -
Puff Count$40K+ MRRvape count -> quit plan
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Coconote$6.7M ARRlecture audio -> study kit -
Sprout$250K MRRjob hunt on autopilot -
Stronger$600K ARRworkout -> level up -
Arise$50K/moanime quest workout -
Boost Social$100K MRRpost idea -> creator asset
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Halo AI$300K MRRAI photo prank reveal -
Umax$2M+ ARRselfie -> looks score -
Quittr$500K/mostreak tree that can die -
Oasis$23K MRRwater brand health score -
Sway AI$2M ARRprofile -> dating audit
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Nomadtable$65K/mosolo travelers nearby now -
Jungle$100K MRRnotes -> flashcards fast -
Sunflower$1M ARRsobriety -> flower earned -
Brainrot$26K launchscreen time shame score -
Pray Screen$120K ARRprayer before scroll
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Different categories. Same repeatable playbook.
This isn't design. It's product architecture — the moment, first-run quiz, paywall, and launch assets designed as one conversion path.
It's how a screenshot becomes understandable, a clip becomes install intent, and a TikTok-native product starts to feel inevitable.
Map my path from views to paid users →
15 minutes. I'll map the product moment, first-run flow, and paywall that would make the path plausible.
FOUNDER PROOF · vitalvoice
vitalvoice works
Bring me your app idea
vitalvoice works
on real calls.
Kory came with a messy, urgent problem: crews were losing minutes to phone interpreter lines on calls where minutes matter. The first MVP shipped in 10 days: voice in, voice out, simple enough to understand on scene. Then we hardened it for the field with offline mode, language auto-detect, HIPAA-ready records, and deployments with real fire departments.
8+ US fire departments
60 languages
Offline field-ready mode
You leave with a launch-ready app: one short-form acquisition angle, one first-run flow that activates users, one paywall path, and the code to ship it in 10 days.
Production-grade. Proper auth, proper payments, proper security. Not a Lovable export with exposed Supabase keys.
One platform Five primary screens One viral moment Signed scope before day 3
The launch surface area
Everything your app needs to turn short-form attention into users.
Most studios hand you screens. I hand you the creator hook, first-run flow, paywall, store assets, analytics, and code needed to turn traffic into users.
01 / Positioning
Know why strangers would care
Before design starts, we map your idea against apps already winning on short-form and pick the angle that makes a cold audience stop, understand, and tap.
Similar-app research across Mobbin, Social Growth Engineers, App Store charts, and the new app canonOwnable content/design gap with 3 creator-ready angles5 app names to choose fromA locked 10-day scope before build starts
02 / Creative
Give creators something that sells the app
The UI, icon, and brand system are built around the moment someone can show in a seven-second video and a viewer can understand and want to try.
UI design built around one scan, score, streak, reveal, ritual, or before/after5 app icons5 brand/visual identitiesHigh-converting App Store screenshots and video
03 / Store
Remove App Store launch blockers
All the launch paperwork and storefront pieces are handled before they become launch blockers.
Basic landing pageTerms, privacy policy, and account deletionApp Store optimized copyPrivacy nutrition labels
04 / Growth
Turn installs into paid intent
Traffic lands in a first-run path: onboarding, pricing, paywall, purchases, prompts, and loops that give curious users a reason to subscribe.
High-conversion onboarding quiz funnel inspired by Cal AI, Coconote, Pingo, and Halo patternsPricing strategy and paywall designIn-app purchase implementationPush, ratings, and referral flows
05 / Ops
See what breaks, leaks, and converts
You get the visibility and cleanup loop a real launch needs once users and Apple start touching it.
Analytics event plan and funnel dashboardsPostHog product analyticsSentry crash reporting30-day Slack presence for bugs and Apple appeals
0 deliverables
0 days
0 categories
0 hand-offs
Full sprint scope
Every deliverable, no fine print.
Strategy Positioning and product direction 6 items
Research on similar apps to identify an ownable gap in content and/or app design on Mobbin and Social Growth EngineersShort-form canon audit: Cal AI, Coconote, Pingo, Halo, Nomadtable, Glam Up, Stronger, Sunflower, and niche analogsUI design with a filmable product moment5 app names to choose from5 app icons5 brand/visual identities
Store Store-ready launch package 7 items
Basic landing pageTerms of usePrivacy policyAccount deletionApp Store optimized copyApp Store privacy nutrition labelsApp Store screenshots and video
Revenue Growth and monetization system 6 items
High-conversion onboarding quiz funnelPush notifications strategy and implementationPricing strategy and paywall designIn-app purchase implementationWell-placed ratings promptsUser referral/invite flow
Analytics Measurement and reliability 4 items
Analytics event planFunnel dashboardsProduct analytics with PostHogCrash reporting via Sentry
Support Trust, safety, and launch cleanup 4 items
Abuse/report user flow, if social or UGCCustomer support flowApp Review rejection handlingSlack presence for 30 days post-launch for bugs
YOUR INVESTMENT $5,000 Founding rate · first 3 builds only
Claim a founding build → MORE CLIENT NOTES
Rough ideas. Real products.
Across growth teams, product collaborators, designers, and creators, the same thing comes up: clearer product decisions, fast MVPs, refined details, and fewer wasted cycles before real users touch the work.
"You just need to tell him the objective and he will come up with ideas to make it better."
"Break down a product idea into assumptions and create MVPs that can go out quickly for real world tests."
"In mid-March it was an early idea. In mid-May the app was ready and I held my first gig."
"Owning projects end-to-end, balancing quality code with delightful nuances."
The Viral-Ready
Guarantee.
Your signed Day-2 scope will be shipped — submitted to the App Store for iOS builds, or live on your domain for web builds — with one viral moment you can hand to a creator, within 10 days.
iOS guarantee means the binary is submitted within the sprint; Apple review timing sits outside anyone's 10-day promise.
If I fail to ship that signed scope within 10 days, full refund. No fine print. No credits. No partial.
I don't ship. You don't pay.
That's the deal.
The reason 10 days ships:
scope gets locked before day 3.
Most 10-day promises die on scope creep. Here's how yours won't.
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Fit Call, 15 min, free.
I assess your idea and we pick a platform (iOS or web). If it can't ship in 10 days, I tell you — and either quote it as two back-to-back sprints, or refer you elsewhere.
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Signed Day-2 spec, one page.
Platform locked (iOS or web, not both). 5 primary screens named. Viral moment locked. Explicit out-of-scope list. The refund guarantee attaches to this signed scope.
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Feature freeze.
Any new idea during build goes on a v2 list. Not rejected — deferred to your 30-Day Ship-Along. Scope doesn't move, which is why the guarantee holds.
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Ship-Along Slack.
Want more? That's what the 30 days are for. Whole new feature? Second sprint at the rate in effect when you book it.
Scope stays locked. You get a shipped app. The guarantee holds.
See if your app can ship in 10 days →
If the scope is too big, I'll tell you before you spend a dollar.
I take 3 projects per month.
The $5,000 founding rate exists because this is a new packaged offer, not because the work is cheap. After the first 3 builds, the same sprint moves to $10,000. Standard rate is $15,000.
$5,000
3 founding builds available
$10,000
$15,000
Claim a founding build →
Your rate is locked the day you book. Price increases apply only to new projects after each cohort closes.
Every reason not to book. Answered.
01 I already have a Lovable/Bolt project. Can you finish it?
Sometimes. Bring it to the fit call. If the foundation is salvageable, I'll migrate the good parts and rebuild what isn't. If it's beyond saving, I'll tell you — and save you another $500 in credits.
02 iOS or web — which should I pick?
Depends on your growth plan. TikTok UGC-led consumer apps usually win on iOS (App Store review is a moat once you're through it, and creators film phones). Web is right for prosumer tools, communities, or anything that needs to be a link, not an install. We'll pick on the fit call.
03 Do I own the code?
Yes. GitHub repo is in your account from day 1. No escrow, no lock-in. If I get hit by a bus, your code ships with you.
04 What stack do you use?
I pick per project based on what makes your app most shippable and maintainable. I'll tell you the exact stack on the fit call before any money changes hands. What I promise publicly: production-grade, ownable code — not a vendor-locked prototype.
05 What if you don't hit 10 days?
If I fail to ship the signed Day-2 scope within 10 days, full refund. Not a credit. Not a partial. Actual money back in your account. For iOS, the 10-day guarantee means submitted to App Store review inside the sprint; Apple review timing is not under anyone's control. For web, it means live on your domain.
06 Can I verify the numbers on this page?
Yes. The benchmark set comes from public founder interviews, Superwall episodes, rostr, TechCrunch, CMC, Starter Story-style case studies, App Store pages, and operator posts. On the fit call I can show the source notes, live app walkthroughs, shipped-product repos, and the one-page sprint spec format.
SOURCE: Superwall · rostr · TechCrunch · CMC · App Store · founder/operator case studies
07 What if the viral moment doesn't go viral?
No honest person can guarantee virality. What I can guarantee is that your app will not be a generic build waiting for marketing to save it. It will ship with an acquisition angle, first-run flow, and monetization path designed together.
08 Do you design the onboarding and paywall too?
Yes. The viral moment creates demand, but the first-run flow captures it. I build the onboarding, analytics events, pledge screen if it fits, and paywall path as part of the sprint, because a consumer app with traffic but weak activation is just a leaky bucket.
09 Can I add a feature mid-sprint?
Not during Days 3–10. The 10-day guarantee depends on locked scope. But anything you want gets added to your v2 list and shipped in the 30-Day Ship-Along — or as a second sprint.
10 Why only one project at a time?
Because if the moment does not drive the product, traffic has nowhere to go. You are paying for a build where acquisition, activation, and payment are designed together, not a generic app with a campaign bolted on later.
11 Who's Ishan?
I built vitalvoice (live in 8+ US fire departments), Aura, Mira, ResumePilot, Conjure, Dojo Ads Intel, AlumniSpark, OneHabit, Groas — 20+ shipped apps, wall above. Before going solo I shipped growth experiments at Sugar.fit that lifted MAU 14% in 6 months. I've been shipping consumer apps since 2023.
Your app.
Built to turn attention into paid users.
In 10 days.
I'm taking 3 projects this month.
The fit call is 15 minutes, free. I'll tell you whether
your idea has an install-to-paid angle, what product moment could make it
believable, and what can ship in 10 days.
No pitch. If the scope is wrong, I'll say so before money moves.
Book my fit call →
3 founding builds at $5,000
Then $10,000 for new builds