"Couldn't imagine working on this project with anybody else. 10 out of 10 for everything."
Your app, built for Your app, built for TikTok TikTok virality. virality. Shipped in 10 days.
Cal AI crossed $30M ARR. Coconote hit $6.7M ARR before Quizlet bought it. Pingo came out of a dorm room and is pushing $500K/mo. Nomadtable is one solo founder doing $65K/mo. Different categories, same machine: a product moment people can show, then onboarding and paywall flow that gives new users a reason to install, try, and pay.
$5,000 first 3 builds signed scope or refund
Map my viral-to-paid path →
15-min call, free. I'll map the product moment, onboarding flow, and paywall path that could turn creator attention into paid users.
20+apps shipped
4verticals shipped before this sprint offer
30 dayspost-launch Slack included
Thirteen recent apps I've shipped.
Different categories. Same high shipping standard.
PLUS MANY MORE SHIPPED EXPERIMENTS
See what we can ship →
Bring the idea. I'll tell you what can ship in 10 days.
Your vibecoded app is going to die on arrival.
Not because it doesn't work. But because you can't run a creator program through it.
Your UI is distribution. If creators can't show it, they can't sell it.
Your first few minutes are revenue. If new users don't feel the payoff, they don't pay.
2minuteapps.coShort-form is how consumer apps grow in 2026. Cal AI, Coconote, Pingo, Halo AI, Glam Up, Nomadtable, Stronger, Sunflower, Prayer Lock, Cardstock, Oasis, Puff Count, Shepherd — the list keeps getting longer. Teen founders, college founders, solo developers, three-engineer teams, and operators with one creator partner are turning small apps into $20K/mo, $100K MRR, $300K MRR, $1M ARR, and beyond.
Jenni AI was stuck around $2K MRR as a B2B writing tool before David Park and Matt Gittleson rebuilt distribution around student TikTok series and took it to $10M ARR. Nicole Cheung scaled Glam Up to 1M+ users and $150K MRR in six months. Peter Gillan's Stronger team repeated one six-second workout format until it became a $600K ARR business.
Your app doesn't need a $30K/mo Meta budget first. It needs what those apps had before the traffic arrived:
A reason strangers would install, built around a 3-second moment creators can film 600 different ways.
Vibe-coded apps don't have this. Generic shadcn components, default Tailwind, centered hero, three feature cards — every Lovable output looks identical, and creators can't post identical. A creator can film a calorie scan, a dating-profile audit, a Bible-pet revival, a water-brand score, a flashcard reveal, or a sobriety streak. They cannot film your settings page.
And if a creator does send you traffic, the leak moves down the funnel. A generic signup screen, weak first-run quiz, or borrowed paywall gives the install no reason to become paid. Distribution gets the tap. Onboarding has to turn curiosity into a reason to pay, the same way Coconote, Pingo, Halo, and Sunflower kept iterating after the video started working.
Find the hook people pay for →
Free 15-min call. No pitch.
The reason some apps turn
views into installs.
The breakout apps look random until you see the same mechanism under all of them:
"One action = one result, graspable in 2 seconds, usable ages 7 to 70."
Dorm-room language apps. Bible habit pets. Water-rating utilities. AI note takers. Quit-vaping trackers. Same rule. One screen creators can film, with onboarding and monetization built around the traffic it creates.
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Cal AI$30M+ ARRphoto of food -> calorie count -
Glam Up$150K MRRface scan -> beauty plan -
Prayer Lock$40K/mopray before unlock -
Shepherd$75K MRRBible habit pet revived -
Puff Count$40K+ MRRvape count -> quit plan
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Coconote$6.7M ARRlecture audio -> study kit -
Sprout$250K MRRjob hunt on autopilot -
Stronger$600K ARRworkout -> level up -
Arise$50K/moanime quest workout -
Boost Social$100K MRRpost idea -> creator asset
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Halo AI$300K MRRAI photo prank reveal -
Umax$2M+ ARRselfie -> looks score -
Quittr$500K/mostreak tree that can die -
Oasis$23K MRRwater brand health score -
Sway AI$2M ARRprofile -> dating audit
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Nomadtable$65K/mosolo travelers nearby now -
Jungle$100K MRRnotes -> flashcards fast -
Sunflower$1M ARRsobriety -> flower earned -
Brainrot$26K launchscreen time shame score -
Pray Screen$120K ARRprayer before scroll
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Different categories. Same repeatable playbook.
This isn't design. It's product architecture — the moment, first-run quiz, paywall, and launch assets designed as one conversion path.
It's how a screenshot becomes understandable, a clip becomes install intent, and a TikTok-native product starts to feel inevitable.
Map my onboarding + paywall →
15 minutes. I'll map the product moment, first-run flow, and paywall that would make the path plausible.
FOUNDER PROOF · vitalvoice
vitalvoice works
Map my idea to a 10-day build
vitalvoice works
on real calls.
Kory came with a messy, urgent problem: crews were losing minutes to phone interpreter lines on calls where minutes matter. The first MVP shipped in 10 days: voice in, voice out, simple enough to understand on scene. Then we hardened it for the field with offline mode, language auto-detect, HIPAA-ready records, and deployments with real fire departments.
8+ US fire departments
60 languages
Offline field-ready mode
You leave with the actual app: product direction, UX, app build, backend/API, database/storage, auth, payments, hosting, store assets, analytics, QA, and launch support — shipped in 10 days.
One builder owns the full path from viral moment to production launch. Not a screen pack, not a Lovable handoff, not founder homework.
One platform Five primary screens One viral moment One builder Signed scope before day 3
What this removes from your plate
The app, backend, store launch, and support window handled in one sprint.
Most studios hand you screens. This sprint covers the creator hook, first-run flow, product build, backend plumbing, paywall, store assets, analytics, hosting, QA, and launch support needed to turn traffic into users.
01 / Angle
Find the angle
Your idea gets shaped around a cold-audience reason to install, not a generic feature list.
Short-form market auditCreator-ready acquisition angleLocked viral moment
02 / Design
Design the app
The product flow, brand, and UI are built around a moment someone can film and understand fast.
First-run UXFive primary screensApp icon and store creative
03 / Product
Build the product
The actual app gets implemented on one platform with the core interaction, states, and paid path.
iOS or web buildOnboarding and paywallDevice-ready behavior
04 / Backend
Wire the backend
Auth, data, payments, storage, integrations, and production configuration are not separate handoffs.
API and databaseAuth and paymentsSecrets and environments
05 / Revenue
Turn traffic into revenue
The install-to-paid path gets designed, implemented, and measured instead of bolted on later.
Pricing strategyPurchase stateFunnel analytics
06 / Launch
Go live with support
Storefront, deployment, QA, review handling, analytics, and the first launch window stay in one lane.
Store and hostingQA and submission30-day launch support
0 days
0 platform
0 builder
0 hand-offs
Build ledger
Everything included in the signed scope.
If the Day-2 spec needs it to ship the app, it lives here. The detail is intentional: strategy, design, engineering, launch, analytics, and support stay in one accountable lane.
01 / Strategy 10 items
Positioning and 10-day scope
You start the sprint with a specific angle, locked scope, and a real reason strangers would install.
- Similar-app research across Mobbin and Social Growth Engineers
- Short-form app canon audit
- Ownable content/design gap
- One creator-ready acquisition angle
- Three short-form content angles
- One locked viral product moment
- iOS vs web recommendation
- Five primary screens named
- Explicit out-of-scope list
- Signed Day-2 scope attached to the guarantee
02 / Product/UX 13 items
The app flow people actually use
The first minute is mapped so new users understand the payoff before curiosity leaks out.
- First-tap-to-first-payoff journey
- First-run onboarding
- Core product moment screen
- Account/profile flow where needed
- Paywall path placement
- Empty states
- Loading states
- Error states
- Permission prompts
- Upgrade/locked-state UX
- Referral/invite entry points if in scope
- Abuse/report flow if social or UGC
- Customer support/contact path
03 / Design 10 items
Brand, UI, and launch creative
The app looks like something a creator can show, not a recycled component kit.
- UI designed around one filmable moment
- Category-specific visual direction
- Five app names
- Five app icon directions
- Five brand/visual identity directions
- Production UI for five primary screens
- App Store screenshots
- App Store preview/video direction
- Basic landing page design
- Creator-friendly screen composition
04 / Build 11 items
Frontend/mobile development
The actual product gets built for the chosen platform, with the core flow ready for users.
- One-platform production build: iOS or web
- Five primary screens implemented
- Core viral product interaction
- Onboarding quiz/funnel implementation
- Account screens where required
- Paywall screen implementation
- Settings/account basics
- Push notification entry points where applicable
- Ratings prompt placement
- Referral/invite flow if included in Day-2 scope
- Responsive web behavior or device-ready iOS behavior
05 / Backend 11 items
The system behind the app
The production plumbing gets handled inside the build instead of being left as founder homework.
- Backend/API setup where needed
- Database schema setup
- User/account/product state persistence
- Auth/session integration
- Protected routes or protected app areas
- Payment/webhook handling where needed
- File/media storage where needed
- Third-party API integration where needed
- Environment variable setup
- Production secrets handling
- Basic rate-limit/abuse protection where appropriate
06 / Revenue 9 items
Monetization path
The app launches with a paid path built around the same traffic the viral moment attracts.
- Pricing strategy and paywall design
- Paywall copy and structure
- In-app purchase implementation for iOS
- Checkout/payment implementation for web if needed
- Subscription or purchase state handling
- Paid/free gates
- Upgrade prompts
- Platform-supported cancellation/account edge cases
- Revenue analytics events
07 / Launch 12 items
Storefront, policies, and deployment
The public launch path is prepared before App Store, hosting, or policy details become blockers.
- Basic landing page
- Terms of use
- Privacy policy
- Account deletion path
- App Store optimized copy
- App Store privacy nutrition labels
- App Store screenshots and preview/video assets
- TestFlight/App Store submission for iOS
- Domain/live deployment for web
- Hosting setup for web
- Production environment configuration
- GitHub repo in the client's account from day 1
08 / Analytics 8 items
See what breaks and converts
You can see the launch funnel, product errors, and where new users are dropping off.
- Analytics event plan
- Install/start/onboarding/paywall/purchase funnel events
- PostHog setup
- Funnel dashboard setup
- Sentry crash/error reporting
- Basic launch monitoring
- Low-cardinality event naming
- Onboarding and paywall drop-off visibility
09 / QA 9 items
Make it launchable
The core path gets tested before the app reaches users, Apple reviewers, or your first creator traffic.
- Primary user-path smoke testing
- Payment/purchase test path
- Auth/account test path
- Onboarding/paywall test path
- Mobile viewport or device testing
- App Store submission checks for iOS
- Web production deployment checks for web
- App Review rejection handling during support window
- Final launch-readiness pass before handoff
10 / Support 7 items
30-day launch support
Launch does not end with a repo link. You get a support window for App Review, production questions, monitoring, and small signed-scope adjustments as real users arrive.
- 30-day Slack access
- Shipped-scope support questions
- Apple appeal/rejection support
- Launch monitoring support
- v2 idea list
- Scope clarification after real users touch the app
- Second-sprint recommendations if the idea is bigger than one sprint
YOUR INVESTMENT $5,000 Founding rate · first 3 builds only
Claim a founding build slot → MORE CLIENT NOTES
Rough ideas. Real products.
Across growth teams, product collaborators, designers, and creators, the same thing comes up: clearer product decisions, fast MVPs, refined details, and fewer wasted cycles before real users touch the work.
"You just need to tell him the objective and he will come up with ideas to make it better."
"Break down a product idea into assumptions and create MVPs that can go out quickly for real world tests."
"In mid-March it was an early idea. In mid-May the app was ready and I held my first gig."
"Owning projects end-to-end, balancing quality code with delightful nuances."
The Viral-Ready
Guarantee.
Your signed Day-2 scope will be shipped — submitted to the App Store for iOS builds, or live on your domain for web builds — with one viral moment you can hand to a creator, within 10 days.
iOS guarantee means the binary is submitted within the sprint; Apple review timing sits outside anyone's 10-day promise.
If I fail to ship that signed scope within 10 days, full refund. No fine print. No credits. No partial.
I don't ship. You don't pay.
That's the deal.
The reason 10 days ships:
scope gets locked before day 3.
Most 10-day promises die on scope creep. Here's how yours won't.
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Fit Call, 15 min, free.
I assess your idea and we pick a platform (iOS or web). If it can't ship in 10 days, I tell you — and either quote it as two back-to-back sprints, or refer you elsewhere.
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Signed Day-2 spec, one page.
Platform locked (iOS or web, not both). 5 primary screens named. Viral moment locked. Backend/data needs, integrations, launch path, and explicit exclusions written down. The refund guarantee attaches to this signed scope.
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Feature freeze.
Any new idea during build goes on a v2 list. Not rejected — deferred to the post-launch support window. Scope doesn't move, which is why the guarantee holds.
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30-day launch support.
The 30 days are for App Review support, launch questions, monitoring, and v2 planning. Whole new feature? Second sprint at the rate in effect when you book it.
Scope stays locked. You get a shipped app. The guarantee holds.
See if my app can ship →
If the scope is too big, I'll tell you before you spend a dollar.
I take 3 projects per month.
The $5,000 founding rate exists because this is a new packaged offer, not because the work is cheap. After the first 3 builds, the same sprint moves to $10,000. Standard rate is $15,000.
$5,000
3 founding builds available
$10,000
$15,000
Claim a founding build slot →
Your rate is locked the day you book. Price increases apply only to new projects after each cohort closes.
Every reason not to book. Answered.
01 I already have a Lovable/Bolt project. Can you finish it?
Sometimes. Bring it to the fit call. If the foundation is salvageable, I'll migrate the good parts and rebuild what isn't. If it's beyond saving, I'll tell you — and save you another $500 in credits.
02 iOS or web — which should I pick?
Depends on your growth plan. TikTok UGC-led consumer apps usually win on iOS (App Store review is a moat once you're through it, and creators film phones). Web is right for prosumer tools, communities, or anything that needs to be a link, not an install. We'll pick on the fit call.
03 Do I own the code?
Yes. GitHub repo is in your account from day 1. No escrow, no lock-in. If I get hit by a bus, your code ships with you.
04 What stack do you use?
I pick per project based on what makes your app most shippable and maintainable. I'll tell you the exact stack on the fit call before any money changes hands. What I promise publicly: production-grade, ownable code — not a vendor-locked prototype.
05 What if you don't hit 10 days?
If I fail to ship the signed Day-2 scope within 10 days, full refund. Not a credit. Not a partial. Actual money back in your account. For iOS, the 10-day guarantee means submitted to App Store review inside the sprint; Apple review timing is not under anyone's control. For web, it means live on your domain.
06 Can I verify the numbers on this page?
Yes. The benchmark set comes from public founder interviews, Superwall episodes, rostr, TechCrunch, CMC, Starter Story-style case studies, App Store pages, and operator posts. On the fit call I can show the source notes, live app walkthroughs, shipped-product repos, and the one-page sprint spec format.
SOURCE: Superwall · rostr · TechCrunch · CMC · App Store · founder/operator case studies
07 What if the viral moment doesn't go viral?
No honest person can guarantee virality. What I can guarantee is that your app will not be a generic build waiting for marketing to save it. It will ship with an acquisition angle, first-run flow, and monetization path designed together.
08 Do you design the onboarding and paywall too?
Yes. The viral moment creates demand, but the first-run flow captures it. I build the onboarding, analytics events, pledge screen if it fits, and paywall path as part of the sprint, because a consumer app with traffic but weak activation is just a leaky bucket.
09 Does this include backend, database, and hosting?
Yes, when the signed 10-day scope needs them. The stack is chosen for shippability, and backend, data, auth, payments, hosting, deployment, and production configuration are handled inside the sprint instead of becoming separate handoffs.
10 Can I add a feature mid-sprint?
Not during Days 3–10. The 10-day guarantee depends on locked scope. Anything new gets added to your v2 list during the 30-day launch support window, then shipped as a second sprint if you want to keep building.
11 Why only one project at a time?
Because if the moment does not drive the product, traffic has nowhere to go. You are paying for a build where acquisition, activation, and payment are designed together, not a generic app with a campaign bolted on later.
12 Who's Ishan?
I built vitalvoice (live in 8+ US fire departments), Aura, Mira, ResumePilot, Conjure, Dojo Ads Intel, AlumniSpark, OneHabit, Groas — 20+ shipped apps, wall above. Before going solo I shipped growth experiments at Sugar.fit that lifted MAU 14% in 6 months. I've been shipping consumer apps since 2023.
Your app.
Built to turn attention into paid users.
In 10 days.
I'm taking 3 projects this month.
The fit call is 15 minutes, free. I'll tell you whether
your idea has an install-to-paid angle, what product moment could make it
believable, and what can ship in 10 days.
No pitch. If the scope is wrong, I'll say so before money moves.
Book my 15-min fit call →
3 founding builds at $5,000
Then $10,000 for new builds